基于地域文化的品牌IP设计研究
Research on Brand IP Design Based on Regional Culture

姜 楠, 张臻珩, 席雯静, 王 丽    科研立项经费支持

设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74017  被引量

黔西南“布依族”品牌IP形象设计构建——以“布依漾”为例
Construction of IP Image Design for the “Bouyei” Nationality Brand in Southwest Guizhou Province—Taking “Bouyei Young” as an Example

陈 伟    科研立项经费支持

设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74018  被引量

老字号品牌IP设计及情感化传播——以茂昌眼镜为例
Time-Honored Brand IP Design and Emotional Communication—Taking Mauchang Optical as an example

黄艺苑, 张乂堃   

设计 Vol.9 No.6, December 11 2024, PDF, , XML DOI:10.12677/design.2024.96685  被引量

乡村振兴视野下乡村文创品牌IP的传播路径探析——以义乌市李祖村“有礼的祖儿”IP为例
Analysis on the Communication Path of Rural Cultural and Creative Brand IP from the Perspective of Rural Revitalization—Taking the IP of “Polite Zu Er” in Lizu Village, Yiwu as an Example

夏静静   

新闻传播科学 Vol.12 No.6, December 16 2024, PDF, , XML DOI:10.12677/jc.2024.126243  被引量

治愈IP与快消品牌的共赢实验——以吉伊卡哇与名创优品的联名为例
The Win-Win Experiment: Synergizing “Healing” IP and Fast-Moving Consumer Brands—Taking the Co-Branding between Chiikawa and Miniso as an Example

陈泰宇   

电子商务评论 Vol.14 No.6, June 6 2025, PDF, , XML DOI:10.12677/ecl.2025.1461733  被引量

数智时代浙江运河文化IP化及跨界融合机制研究
Research on the IPization and Cross-Border Integration Mechanism of Zhejiang Canal Culture in the Digital Intelligence Era

伍雨欣, 高丽静    科研立项经费支持

电子商务评论 Vol.14 No.8, August 1 2025, PDF, , XML DOI:10.12677/ecl.2025.1482485  被引量

从“萌出圈”到“利满仓”：蜜雪冰城雪王IP的营销策略研究
From “Sprouting out of the Circle” to “Full of Profits”: Research on the Marketing Strategy of the Snow King IP of Mixue Ice Cream & Tea

刘若楠   

电子商务评论 Vol.14 No.6, June 13 2025, PDF, , XML DOI:10.12677/ecl.2025.1461854  被引量

海洋保护领域中IP形象设计与推广的探索与实践——以“海洋小卫士”为例
Exploration and Practice of IP Image Design and Promotion in the Field of Marine Protection—A Case Study of “Small Marine Guard”

王梦雅, 孙 声, 王 森   

设计 Vol.9 No.6, December 24 2024, PDF, , XML DOI:10.12677/design.2024.96780  被引量

“呆呆”IP形象设计研究
Study on “Dum-Dum” IP Image Design

俞寒冰, 黄末旸, 白英伯    科研立项经费支持

设计 Vol.9 No.4, August 14 2024, PDF, , XML DOI:10.12677/design.2024.94479  被引量

泛娱乐视角下的中华老字号IP设计策略研究
Research on IP Design Strategy of Chinese Time-Honored Brands from the Perspective of Pan-Entertainment

战佳苗, 田星瀚   

设计 Vol.9 No.1, February 7 2024, PDF, HTML, XML DOI:10.12677/Design.2024.91045  被引量