个性化推荐类型对消费者购买决策的影响差异研究A Study of the Differences in the Impact of Personalized Recommendation Types on Consumer Purchase Decisions
谌海林, 陈 磊
管理科学与工程 Vol.12 No.1, January 31 2023, PDF, HTML, XML DOI:10.12677/MSE.2023.121005 被引量
基于文本挖掘技术的农村新能源汽车购买决策影响因素分析Analysis on Influencing Factors of Rural New Energy Vehicles Purchase Decision Based on Text Mining Technology
苗昌盛
金融 Vol.14 No.1, January 4 2024, PDF, HTML, XML DOI:10.12677/FIN.2024.141002 被引量
移动支付在电子商务中的应用及其对消费者购买决策的影响The Application of Mobile Payment in E-Commerce and Its Impact on Consumers’ Purchasing Decisions
杨婷婷
电子商务评论 Vol.13 No.4, November 26 2024, PDF, , XML DOI:10.12677/ecl.2024.1341709 被引量
购物渠道对消费者购买决策的影响研究——心理距离视角A Study on the Influence of Shopping Channel on Consumers’ Purchasing Decision—From the Perspective of Psychological Distance
王志宏, 林心莲
世界经济探索 Vol.13 No.4, December 19 2024, PDF, , XML DOI:10.12677/wer.2024.134065 被引量
消费心理学视角下自媒体平台互动性对受众购买决策的影响The Influence of Interactivity on Audience Purchase Decisions on We-Media Platforms: A Perspective from Consumer Psychology
孔浩然
电子商务评论 Vol.13 No.4, November 6 2024, PDF, , XML DOI:10.12677/ecl.2024.1341316 被引量
电商个性化推荐对消费者购买决策的影响机制及策略分析Analysis of the Influence Mechanism and Strategy of E-Commerce Personalized Recommendations on Consumers’ Purchase Decisions
侯光显
电子商务评论 Vol.14 No.1, January 22 2025, PDF, , XML DOI:10.12677/ecl.2025.141340 被引量
电商直播中主播个人魅力对消费者购买决策的影响The Impact of the Host’s Personal Charisma on Consumers’ Purchase Decisions in E-Commerce Live Streaming
赵祥如
电子商务评论 Vol.14 No.3, March 24 2025, PDF, , XML DOI:10.12677/ecl.2025.143793 被引量
短视频电商中的情绪驱动：消费者购买决策的触发与转化Emotion-Driven Mechanisms in Short-Video E-Commerce: Triggers and Transformations in Consumer Purchase Decisions
齐慧雅
电子商务评论 Vol.14 No.1, January 23 2025, PDF, , XML DOI:10.12677/ecl.2025.141361 被引量
负面在线评论对消费者购买决策的影响研究——商家回复的调节作用A Study of the Impact of Negative Online Reviews on Consumer Purchase Decisions—The Moderating Role of Merchant Responses
王 萍, 王念新, 贾 昱 国家自然科学基金支持
电子商务评论 Vol.13 No.4, November 27 2024, PDF, , XML DOI:10.12677/ecl.2024.1341736 被引量
网红电商直播对消费者购买决策的影响：消费者态度的中介作用The Impact of Internet Celebrity E-Commerce Live Broadcast on Consumers’ Purchase Decision: The Intermediary Role of Consumers’ Attitude
李豪杰, 沈梓锋
心理学进展 Vol.12 No.3, March 23 2022, PDF, HTML, XML DOI:10.12677/AP.2022.123106 被引量