基于地域文化的品牌IP设计研究
Research on Brand IP Design Based on Regional Culture

姜 楠, 张臻珩, 席雯静, 王 丽    科研立项经费支持

设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74017  被引量

黔西南“布依族”品牌IP形象设计构建——以“布依漾”为例
Construction of IP Image Design for the “Bouyei” Nationality Brand in Southwest Guizhou Province—Taking “Bouyei Young” as an Example

陈 伟    科研立项经费支持

设计 Vol.7 No.4, December 6 2022, PDF, HTML, XML DOI:10.12677/Design.2022.74018  被引量

老字号品牌IP设计及情感化传播——以茂昌眼镜为例
Time-Honored Brand IP Design and Emotional Communication—Taking Mauchang Optical as an example

黄艺苑, 张乂堃   

设计 Vol.9 No.6, December 11 2024, PDF, , XML DOI:10.12677/design.2024.96685  被引量

乡村振兴视野下乡村文创品牌IP的传播路径探析——以义乌市李祖村“有礼的祖儿”IP为例
Analysis on the Communication Path of Rural Cultural and Creative Brand IP from the Perspective of Rural Revitalization—Taking the IP of “Polite Zu Er” in Lizu Village, Yiwu as an Example

夏静静   

新闻传播科学 Vol.12 No.6, December 16 2024, PDF, , XML DOI:10.12677/jc.2024.126243  被引量

从“萌出圈”到“利满仓”：蜜雪冰城雪王IP的营销策略研究
From “Sprouting out of the Circle” to “Full of Profits”: Research on the Marketing Strategy of the Snow King IP of Mixue Ice Cream & Tea

刘若楠   

电子商务评论 Vol.14 No.6, June 13 2025, PDF, , XML DOI:10.12677/ecl.2025.1461854  被引量

泛娱乐视角下的中华老字号IP设计策略研究
Research on IP Design Strategy of Chinese Time-Honored Brands from the Perspective of Pan-Entertainment

战佳苗, 田星瀚   

设计 Vol.9 No.1, February 7 2024, PDF, HTML, XML DOI:10.12677/Design.2024.91045  被引量

习酒品牌与营销策略研究
Research on Xijiu Brand and Marketing Strategy

谭 璐   

电子商务评论 Vol.13 No.2, May 22 2024, PDF, HTML, XML DOI:10.12677/ecl.2024.132258  被引量

跨媒介衍生视角下构建IP价值评价体系的策略研究与建议
Strategy Research and Suggestions for Constructing an IP Value Evaluation System Based on the Perspective of Transmedia Derivation

沈千潇, 潘文焰    科研立项经费支持

世界经济探索 Vol.13 No.2, June 30 2024, PDF, , XML DOI:10.12677/wer.2024.132028  被引量

Z世代消费认知与行为驱动下的郁美净老字号品牌活化策略研究
A Study on the Revitalisation Strategy of the Old Yu Meijin Brand Driven by the Consumer Perception and Behaviour of Generation Z

李荔宏, 邹小艺, 陈 铭    科研立项经费支持

现代市场营销 Vol.15 No.2, May 21 2025, PDF, , XML DOI:10.12677/mom.2025.152022  被引量

从抽象到破圈：多邻国IP营销的底层逻辑与策略创新
From Abstraction to Breakout: The Underlying Logic and Strategic Innovation of Duolingo’s IP Marketing

蔡文萱   

电子商务评论 Vol.14 No.5, May 27 2025, PDF, , XML DOI:10.12677/ecl.2025.1451519  被引量